Free Tool

UTM Campaign URL Builder

Tag your links once and Google Analytics will tell you exactly which campaign, channel and ad drove each visit. Consistent UTMs are the difference between clear reports and useless "direct / none" noise.

Campaign details

Website URL required

Campaign source required — e.g. google, newsletter, facebook

Campaign medium required — e.g. cpc, email, social

Campaign name required — e.g. spring_sale

Term optional

Content optional

Your tracking URL

The five UTM parameters explained

utm_source — where the traffic comes from (google, newsletter, facebook).
utm_medium — the marketing channel type (cpc, email, social, referral).
utm_campaign — the specific campaign or promotion name.
utm_term — usually the paid keyword (optional).
utm_content — distinguishes versions, e.g. which button or ad variant (optional).

One rule that saves your reports: be consistent

Analytics treats Email and email as two different sources. Pick lowercase, decide on your naming convention once, and stick to it. Use underscores instead of spaces. A shared spreadsheet of approved sources and mediums keeps a whole team's data clean.

Tagging links is the easy part — knowing which campaigns are actually profitable is where it gets valuable. That's the kind of measurement we set up as part of our SEO and growth engagements.