Content
Content Cluster
A group of related pages organised around one main topic, linked together to build topical authority.
A content cluster is a way of organising your content around a central topic. You create one broad "pillar" page covering a subject at a high level, then several more detailed pages on related subtopics, all linked together. For example, a pillar on "SEO" with cluster pages on keywords, backlinks, and technical SEO.
This structure helps search engines see that you cover a topic thoroughly, which builds authority and can improve rankings across the whole group. It also helps visitors explore related information easily. The internal links between the pages are what tie the cluster together.
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