Analytics
Keyword Ranking
The position your page holds in search results for a particular search term, such as 1st, 5th, or 20th.
Keyword ranking is the position your page occupies in the search results for a specific search term. Ranking first means you appear at the very top of the organic listings, and positions generally lose traffic the further down they fall, with the first page capturing the lion's share of clicks.
Rankings move around constantly and can differ by location and device, so they are best tracked over time rather than checked once. Tools and Google Search Console let you monitor your average positions, spot which terms are improving or slipping, and decide where to focus your SEO effort next.
Related terms
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