Analytics
Click-Through Rate (CTR)
The percentage of people who click your listing after seeing it in search results.
Click-through rate, or CTR, is the percentage of people who click on your listing after seeing it. If 100 people see your result in search and 5 click it, your CTR is 5 percent. It tells you how appealing and relevant your listing looks compared with the others on the page.
You can improve CTR by writing compelling title tags and meta descriptions, earning rich results through structured data, and making sure your listing clearly matches what the searcher wants. A higher position usually means a higher CTR, but a well-written listing can punch above its ranking.
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