On-Page
Internal Linking
Links from one page on your website to another page on the same site, helping visitors and search engines navigate.
Internal linking means linking from one page of your website to another page on the same site. These links help visitors find related information and help search engines discover and understand the relationships between your pages.
Internal links also pass ranking strength (often called "link equity") around your site, so pointing links to your most important pages can help them rank better. Use descriptive anchor text, link to relevant pages naturally within your content, and make sure key pages are never more than a few clicks from your home page.
Related terms
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