Google Business Profile

Your free business listing on Google that powers your appearance in Maps and local search results.

A Google Business Profile (formerly Google My Business) is the free listing that controls how your business shows up in Google Maps and the local results. It displays your name, address, phone number, hours, reviews, photos, and more, often before someone even visits your website.

For any business serving a local area, it is one of the highest-impact things you can optimise. Claim and verify your profile, keep your details accurate and consistent, add quality photos, post updates, and actively gather and respond to customer reviews to improve your local visibility.

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