Analytics
Conversion Rate
The percentage of visitors who complete a desired action, such as making a purchase or submitting an enquiry.
Conversion rate is the percentage of visitors who complete an action you care about, such as buying a product, filling in a contact form, calling, or signing up. If 100 people visit and 3 make an enquiry, your conversion rate is 3 percent. It connects your traffic to real business outcomes.
Traffic alone does not pay the bills, so conversion rate is often more valuable to track than visitor numbers. You can lift it with clear calls to action, fast and trustworthy pages, persuasive content, and by attracting the right visitors in the first place through well-targeted SEO.
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