Technical
Structured Data
Special code that helps search engines understand your content and can unlock rich results like stars and FAQs.
Structured data (often called schema markup) is extra code you add to a page that describes your content in a format search engines can read precisely. Instead of guessing, Google can know exactly that a number is a price, a review score, or an event date.
The payoff is "rich results", the enhanced listings you see in search with star ratings, prices, FAQs, recipe times, and more. These eye-catching extras can boost how many people click your listing. Common uses for small businesses include reviews, products, events, local business details, and frequently asked questions.
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