Local
NAP
Your business Name, Address, and Phone number, which should be consistent everywhere online for local SEO.
NAP stands for Name, Address, and Phone number, the core contact details of your business. In local SEO, keeping your NAP accurate and identical across every place it appears online is surprisingly important.
Search engines cross-check these details across your website, Google Business Profile, directories, and social profiles to confirm your business is legitimate and to decide how to rank you locally. Inconsistencies, such as an old phone number or a slightly different address format, can confuse search engines and erode trust, so it pays to audit and standardise your NAP everywhere.
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