Off-Page
Link Building
The practice of earning links from other websites to yours in order to improve authority and rankings.
Link building is the process of getting other websites to link to yours. Because backlinks are a major ranking factor, earning good ones is a core part of off-page SEO. The goal is to attract links from relevant, trustworthy sites in a way that looks natural to search engines.
Healthy tactics include creating content worth linking to, getting featured in local press or directories, guest posting on reputable sites, reclaiming mentions of your brand that are not linked, and building genuine industry relationships. Avoid buying links or using link schemes, which break Google guidelines and can lead to penalties.
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