Analytics
SERP
The Search Engine Results Page, the page of listings and features you see after searching for something.
SERP stands for Search Engine Results Page, the page you see after typing a query into Google. It once held just ten blue links, but today it is packed with features like ads, the local pack, featured snippets, image carousels, "people also ask" boxes, and more.
Understanding the SERP for your target keywords is essential, because those extra features push the regular listings down and change how much traffic each position earns. Studying what Google shows for a query also reveals the search intent you need to satisfy to compete.
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