Off-Page
Backlink
A link from another website to yours, which acts like a vote of confidence and helps your search rankings.
A backlink is a link from another website pointing to yours. Search engines treat backlinks a bit like recommendations: when reputable sites link to you, it signals that your content is trustworthy and worth ranking. They remain one of the strongest ranking factors.
Quality matters far more than quantity. A single link from a respected, relevant site is worth more than dozens from low-quality or spammy ones. Earning backlinks naturally, by creating genuinely useful content and building real relationships, is safer and more durable than chasing shortcuts that can backfire.
Related terms
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